Porsche is a world-renowned sports car brand, which belongs to Volkswagen Group and is headquartered in Stuttgart, Germany. It is understood that since the establishment of its first store in China in 2003, Porsche has more than 100 stores in China.
Under the tide of e-commerce economy, many auto brands began to try online sales, but Porsche is still making a large-scale layout of offline sales stores. The reason is that through carefully set offline service processes and luxurious, comfortable and free space design, it can not only create and strengthen a unified brand impression, but also maximize the "car purchase experience". Since 2018, all new Porsche 4S stores in China have adopted Chinese led commercial lighting products to further optimize the experience of store space in terms of light environment.
Panamera, the main high-end model in the store, is also the dark horse in the sales of the full range of Porsche models in 2018. Porsche has specially customized a ceiling lamp for this purpose. This lamp uses a square adjustable white light system cri90, and uses wireless module driver and application program. How does this combination meet the needs of Porsche car display and marketing?
Light quality highlights the characteristics of cars
Let's take a look at the design features of the Panamera. It has a charm similar to other Porsche models. For example, the front leaf plates on both sides are slightly higher than the bonnet, and are connected in a smooth curve. The air inlet on the front of the car is concentrated below the center line. The side of the car body has a smooth waist line, which is slightly narrower than the waist line above the side window. The roof and the rear of the car are connected by a smooth curve, supplemented by a moderate area of the rear window. The rear of the car is to minimize unnecessary decorations. The downforce required for high-speed driving is the responsibility of the aerodynamic design of the bottom of the car and the electric lifting tail. The long radiator on the side of the car body is one of the unique styling designs of Panamera.
In retail space, one of the key points of display lighting is to highlight the characteristics of goods. For the Porsche Panamera, its smooth curve and bright appearance color should be highlighted. Therefore, the special light guide plate based on the plane area of the car can cover the area above the car, and the transparent film is used to achieve uniform and soft lighting effect.
Excellent dimming performance to meet different environmental needs
In order to maintain a unified brand image, most Porsche 4S stores will follow certain rules in terms of visual image and spatial display, but will also make adjustments according to the actual situation of the store. With different display areas, the Porsche Panamera will face different natural light environments, so it is required that its display lighting has excellent performance in dimming, so as to flexibly cope with the impact of different lighting environments.
The square adjustable white light system cri90 can realize different color temperature and brightness control according to the changes of day and night sunlight. It can adjust infinitely between 3000K and 6000K through a complex calibration algorithm, and the light flux remains unchanged.
On the other hand, the system can also dim the brightness from 100% to 10% by amplitude modulation, so there is no dimming flicker. Even if there are a large number of lamps in the room, the light will maintain uniform brightness.
Commercial space can meet the needs of consumers at different levels. On the one hand, the lighting design should show the tonality of the brand and the characteristics of the goods. On the other hand, it should also pay attention to the quality of light and improve consumers' sense of experience. With well-designed control technology and excellent flexibility, the adjustable white light system can meet the growing lighting needs, and accurately customize the lighting according to different situations to enhance the happiness of users.
Under the tide of e-commerce economy, many auto brands began to try online sales, but Porsche is still making a large-scale layout of offline sales stores. The reason is that through carefully set offline service processes and luxurious, comfortable and free space design, it can not only create and strengthen a unified brand impression, but also maximize the "car purchase experience". Since 2018, all new Porsche 4S stores in China have adopted Chinese led commercial lighting products to further optimize the experience of store space in terms of light environment.
Panamera, the main high-end model in the store, is also the dark horse in the sales of the full range of Porsche models in 2018. Porsche has specially customized a ceiling lamp for this purpose. This lamp uses a square adjustable white light system cri90, and uses wireless module driver and application program. How does this combination meet the needs of Porsche car display and marketing?
Light quality highlights the characteristics of cars
Let's take a look at the design features of the Panamera. It has a charm similar to other Porsche models. For example, the front leaf plates on both sides are slightly higher than the bonnet, and are connected in a smooth curve. The air inlet on the front of the car is concentrated below the center line. The side of the car body has a smooth waist line, which is slightly narrower than the waist line above the side window. The roof and the rear of the car are connected by a smooth curve, supplemented by a moderate area of the rear window. The rear of the car is to minimize unnecessary decorations. The downforce required for high-speed driving is the responsibility of the aerodynamic design of the bottom of the car and the electric lifting tail. The long radiator on the side of the car body is one of the unique styling designs of Panamera.
In retail space, one of the key points of display lighting is to highlight the characteristics of goods. For the Porsche Panamera, its smooth curve and bright appearance color should be highlighted. Therefore, the special light guide plate based on the plane area of the car can cover the area above the car, and the transparent film is used to achieve uniform and soft lighting effect.
Excellent dimming performance to meet different environmental needs
In order to maintain a unified brand image, most Porsche 4S stores will follow certain rules in terms of visual image and spatial display, but will also make adjustments according to the actual situation of the store. With different display areas, the Porsche Panamera will face different natural light environments, so it is required that its display lighting has excellent performance in dimming, so as to flexibly cope with the impact of different lighting environments.
The square adjustable white light system cri90 can realize different color temperature and brightness control according to the changes of day and night sunlight. It can adjust infinitely between 3000K and 6000K through a complex calibration algorithm, and the light flux remains unchanged.
On the other hand, the system can also dim the brightness from 100% to 10% by amplitude modulation, so there is no dimming flicker. Even if there are a large number of lamps in the room, the light will maintain uniform brightness.
Commercial space can meet the needs of consumers at different levels. On the one hand, the lighting design should show the tonality of the brand and the characteristics of the goods. On the other hand, it should also pay attention to the quality of light and improve consumers' sense of experience. With well-designed control technology and excellent flexibility, the adjustable white light system can meet the growing lighting needs, and accurately customize the lighting according to different situations to enhance the happiness of users.
